In a world of celebrities clamouring for fauxmanitarian shots for social media to shore up credentials, who speaks for Israeli children?

By Rolene Marks

On the train to Tel Aviv a few days ago, I watched a mother with her little girl travelling to their destination. The little girl, decked out in her princess dress and sneakers, armed with a backpack full of colouring books which she was busy with, happily chatted to her smiling mother and waved at the passing trains. I felt tears prickle behind my eyes. I looked at the innocent, pure child and the tears that threatened to spill out my eyes were indicative of an all too familiar emotion.

Why do people want to harm our children?

Why is the world silent when our children are harmed?

Ariel Bibas should have celebrated his 7^th birthday this year. His mother, Shiri, and father, Yarden would have made a beautiful party for him on Kibbutz Nir Oz. All the children would have come to celebrate. In our minds eye, we can see Ariel who loved Batman and his dog Tonto, celebrating with the joy he had lived with in his all-too short life. We can hear the infectious giggle of his baby brother, Kfir, with his broad grin and matching red hair. It was a dream we hoped for.

Ariel never got to celebrate his birthday. Instead, Ariel, along with his baby brother Kfir and their parents were kidnapped from their home on 7 October. Shiri the lioness and her flame haired cubs, were separated from Yarden. They were murdered in captivity, their remains returned in a grotesque spectacle of horror. Kfir and Ariel and many others whose lives and innocence were stolen that day.

There are the children like Avigail Idan, who was just three years old when she was taken hostage that day, or Emily Hand whose devastated father told CNN death would have almost been preferable to her kidnapping, knowing the monsters who took her.

There are the children who in the last three years have lost friends, parents, siblings, grandparents and loved ones to war. I think of Avigail’s siblings, Michael (9) and Amalia (6), who hid in a cupboard in the safe room of their home in Kibbutz Kfar Aza, their mother’s body on the floor in front of them, their father’s outside. They hid for hours, thinking their little sister had also been murdered.

I think of the countless children traumatized by missiles, loss, sirens and everything else that they have endured over the last 3 years.  I think of the children forced to flee their homes and all that was familiar in both the north and south of Israel, becoming internal refugees in their own country.

These are the children the world has forgotten.

If you are a celebrity/former royal worth your “humanitarian” credentials, one of the first things that you do, is ensure that you land your high-paying self on site of the nearest global tragedy – preferably a war zone. Bonus points if the war zone involves an ability to blame Israel. Going to the border with Gaza means hitting pay dirt – and you can wear your best Prada bucket hat and Jolie-esque like humanitarian outfit.

Of course, no visit to a war zone is complete without a camera crew to document your concern from every possible angle – especially the most flattering.

Earlier this year, former (are they still royal? Who can keep up?!) Royals, Harry and Meghan graced Jordan with their presence, courtesy of the World Health Organization. Suitably attired in this season’s Chanel pumps, Meghan managed to contort her face into looking concerned and emotional for the cameras. Whipping back the covers of a hospital bed, cameras captured a child who had lost a leg as a result of the war. Conveniently excluded from the messaging is that the particular NGO employed staff who posted pro-Hamas content. It felt so exploitive of the child’s private pain. Naturally they failed to pop over the border to visit with Israeli survivors of 7 October, former child hostages or the children of soldiers, given that Harry is patron of the Invictus Games which supports wounded veterans. Israel is a member of Invictus.

I must be very clear – there is absolutely nothing wrong – and it is very important and admirable to care about the children of Gaza. We all should. The human cost of war is devastating and as an Israeli, I don’t want to see my neighbours suffer. The hideous reality of war is that children, the most vulnerable, are killed and every single death is a tragedy where words just simply fail. I do have to wonder where these newly minted child advocates were when Hamas was forcing children to become soldiers, a clear violation of international convention on child soldiers, or when they were mercilessly used as labour to dig tunnels. I wonder where these paragons of virtue signaling were when children are taught to hate and kill Jews in their schools and at summer camps. It is not something that they can deny – it is more than evident in the public domain through textbooks, media and proud photos of young Gazans in camouflage being taught to leopard crawl through obstacles and fire weapons.

It is not alternative education – it is child abuse.

Where were the voices of the glitterati when Hamas leaders openly boasted about their human shield strategy, wanting as high as possible casualty rates among children? Silent.

We all should be concerned for the children of Gaza – they deserve a better future.

What is missing from global concern is Israeli children. There are also children in Israel who have suffered tremendously. Who speaks for them? There has been a very conspicuous silence and lack of concern for their trauma, safety and loss.

In the media-friendly performative activism of the many, an important voice has been drowned out. Erased. Ignored. Deliberately.

There has been no visit from Angelina Jolie, the paragon of humanitarian work with refugees, to the communities that were evacuated from both the south and the north of Israel following Hezbollah’s firing on communities close to the border with Lebanon. Israel had over 250,000 internal refugees, many of them children who had lost loved ones, their homes and their foundations – but Ange ‘forgot’ to visit them. She still hasn’t met with our profoundly traumatized children.

From upon their platforms at awards shows and on social media networks, the talented and sanctimonious have preached (while wearing their pins celebrating the lynching of two IDF officers) and signaled their virtue about the horrors of war – but said nothing when our children were sitting in captivity. I don’t recall anyone expressing their horror about the murder of Ariel and Kfir Bibas – and the grotesque parading of their coffins in front of a baying mob in Gaza that included children. Suffer the innocents. We will never forget how the morally deficient tore down the posters of kidnapped Israeli children in cities all over the world.

Many took to their social media in what I can only describe is a carefully orchestrated campaign (by who, we have yet to find out) to share the exact same graphic about the impending death of 14,000 Gazan children. In May 2025, Tom Fletcher, the UN’s under-secretary-general for humanitarian affairs, claimed on BBC Radio 4’s “Today” show:

“There are 14,000 babies that will die in the next 48 hours unless we can reach them. I want to save as many as these 14,000 babies as we can in the next 48 hours.”

Needless to say, it never happened.

Neither did the apologies from the entertainment industry who all suspiciously shared the same graphic at the same time. Strange, that. There was no apology for the parading of Palestinian children with congenital disease who were readily exploited to push the mass famine narrative – or expressed outrage for the condition that Israeli children starved, beaten and harmed in unspeakable fashions in captivity suffered. No apology for Eitan Yahalomi who was one of the many child captives whose experience was made public, “First, he was beaten, then they put him alone in a cell with bars and he was left alone for 16 days in the custody of armed men from Hamas,” said his mother, Bat-Sheva.

The signalers of virtue and naturally women’s rights were missing in action when the reports of sexual violence committed against children were made public in all of their devastating details. Me too – unless you are an Israeli child.

Nobody seemed too concerned when missiles rained down from Hezbollah on to the communities of the north of Israel. There was no mention of the 12 Druze children, murdered by a Hezbollah rocket as it slammed into them on a sunny Saturday afternoon as they played football (soccer). We thought one little boy was hiding or missing – but he took the impact of the missile and there was nothing left of him.

What about these angels?

From the pulpits of pomposity, the noble and sanctimonious have said nothing about the ballistic missiles and drones that rained terror over Israel, courtesy of the Islamic regime who unlike Israel, did not target military installations. They targeted civilian centres.

Israel’s children have endured the unthinkable these last three years. No toddler should have the words for “sirens”, “hostage” or “fallen” in their lexicon. Acknowledging their suffering does not negate the suffering of Gazan children. Instead, it should motivate all of us to fight for a better world for all of them – but when it comes to speaking up for our children, who else if not we?

Do not let them be forgotten.

While the mission of Lay of the Land (LotL) is to provide a wide and diverse perspective of affairs in Israel, the Middle East and the Jewish world, the opinions, beliefs and viewpoints expressed by its various writers are not necessarily ones of the owners and management of LOTL but of the writers themselves.  LotL endeavours to the best of its ability to credit the use of all known photographs to the photographer and/or owner of such photographs (0&EO).