You can actually say, “This steak is out of this world” and it would be true; both literally and figuratively.
Earlier in the year, Lay Of The Land published an article titled ‘Israel Leading A Slaughter-Free Revolution For A Healthier World’ revealing on how the world’s first laboratory-grown steak was served up in Israel by Aleph Farms (Aleph being the first letter in the Hebrew alphabet) by isolating cells from a cow and cultivating them into a 3-D structure.
Founded in 2017 by Israeli food-tech incubator The Kitchen – part of Israel’s food processing company Strauss Group Ltd., in collaboration with the Technion, Alpha Farms is set to impact the nature and scope of the future of food by producing cell-grown meat that resembles a free range version.
For meat lovers, that all too familiar alluring sizzling aroma that is like a culinary aphrodisiac, will still be there.
The only difference is that the genesis of your T-bone, fillet, rump, sirloin or entrecote hails from a laboratory rather than a field. Having unveiled in December 2018 to much fanfare, the first prototype of lab-grown steak in the world, the Israeli enterprising entrepreneurs decided to take its curiosity to another scientific level!
The Next Frontier
In typical Israeli out-of-the-box fashion, Alpha Farmslaunched its idea into the stratosphere by conducting an experiment to manufacture its meat product on the International Space Station (ISS) some 248 miles (339 km) from earth.
The ISS is a low-orbit space station that serves as a microgravity and space environment research laboratory between five participating space agencies: NASA, Roscosmos (Russia), JAXA (Japan), ESA (Europe), and CSA (Canada).
Aleph Farms explained that the project aims to demonstrate its mission of being able “to provide sustainable food security on earth and beyond by producing meat regardless of the availability of land and local water resources.”
Says CEO Didier Toubia who co-founded Aleph Farms together with Prof.Shulamit Levenberg:
“In space, we don’t have 10,000 or 15,000 liters (3962.58 gallons) of water available to produce one kilogram (2.205 pounds) of beef.”
The experiment, he said, “marks a significant first step toward achieving our vision to ensure food security for generations to come, while preserving our natural resources.”
To conduct the experiment in space, Aleph Farms teamed up with Russian company 3D Bioprinting Solutions, which develops implementations of 3D bioprinting technologies, and two American companies, Meal Source Technologies and Finless Foods, to carry out the process on September 26. As reported by Israel’s innovation news platform, No Camels cosponsored by the IDC Herzliya, “Aboard the Russian segment of the ISS, they used a unique technology of magnetic bio-fabrication, developed by 3D Bioprinting Solutions, to produce bovine, mummichog and rabbit myoblast/fibroblast constructs provided by Aleph Farms, Finless Foods, and Meal Source Technologies, respectively. All under microgravity conditions.”
In a statement released on October 7, 3D Bioprinting Solutions said that the joint project “lays the groundwork for renewable protein sources for long term manned missions.”
3D Bioprinting Solutions and Meal Source Technologies’ co-founder Aleksandr Ostrovsky said, “We believe that bio-fabrication of cultured meat in space has several unique advantages such as sustainability, personalization, and biosafety. What is more, creating cultured meat products in space may grant invaluable scientific insights for implementation of this technology on Earth.”
Hailing the experiment in space as a “successful proof of concept,” Aleph Farms said the cutting-edge research “in some of the most extreme environments imaginable serves as an essential growth indicator of sustainable food production methods that don’t exacerbate land waste, water waste, and pollution.”
These new innovative culinary methodologies aim to feed a rapidly growing world population predicted to reach 10 billion by 2050.
Assured of it venturing in the right direction, Aleph Farms cited a UN Intergovernmental Panel on Climate Change report – published in September – that argued that conventional animal farming methods contributed greatly to climate change, creating “a challenging situation worse and undermining food security.”
Said The Kitchen’s CEO, Jonathan Berger:
“The mission of providing access to high-quality nutrition anytime, anywhere in a sustainable way is an increasing challenge for all humans.” Whether “On earth or up above,” he continued, “we count on innovators like Aleph Farms to take the initiative to provide solutions to some of the world’s most pressing problems, such as the climate crisis.”
This achievement, said Toubia, “follows Yuri Gagarin’s success of becoming the first man to journey into outer space, and Neil Armstrong’s 50th anniversary this year, celebrating the moment when the first man walked in space.”
While lab-grown steaks will likely not become commercially available for at least three to four years and the world waits, a video shows a group of people – among them Aleph Farm‘s vice president of research and development Neta Lavon – enjoying the steak-of-tomorrow alongside a tomato and zucchini pasta.
All these revelations have tongues not only wagging – but wanting to taste!
The BDS (Boycott, Divestment and sanctions) movement sure is noisy. While lacking cerebral substance, they understand the veracity of symbolism and language that is provocative, emotive and emotional. They understand that gratuitous use of the word Apartheid is guaranteed to get an emotional reaction from people.
I use the word gratuitous intentionally because BDS have no respect or understanding of the crime that was Apartheid and the trauma of its victims. To them it is simply evocative, sexy packaging that can be used to market their agenda and make it appealing to the masses who maintain they are concerned about human rights.
If you wrap up hatred and sell it in an emotional package, then surely you must be on the side of good, right?
Wrong. There is a more nefarious agenda at play here and it needs to be exposed again and again.
A wolfish agenda in sheep’s clothing
Why is BDS so hell-bent on the accusation of Apartheid?
The motivation is simple. They want to paint Israel with the same colours as that of Apartheid South Africa in order to undermine Israel’s legitimacy as a State in the hope that global opprobrium will lead to isolation of the Jewish State. In fact, the stated end-goal of BDS is the complete eradication of the Jewish nation state – they have been so bold as to announce this on their website. It’s not going to happen because Israel is not Apartheid South Africa, like BDS advocates want people to believe.
BDS would have you believe that boycotts and sanctions contributed to the downfall of Apartheid in South Africa and that the same kind of well strategized campaign can do the same to change Israeli policies. There are very clear differences – in Apartheid South Africa, the minority white population had dominion over the majority black population and eventually, it was the citizens of the country who spoke out overwhelmingly in a referendum that the time had long passed to do away with this heinous regime.
The situation between Israelis and Palestinians is far more complicated. Rather than a loveless marriage, the parties prefer an amicably divorce in best enjoying their national aspirations. It is extremely presumptuous for South Africans to impose their “one-solution-fits-all” to one of the most complex political conflicts in modern history.
Destruction rather than Construction
Did boycotts and sanctions contribute to the fall of Apartheid?
The idea of boycotts and sanctions was debated in the 1960’s but only really gained traction in the 1980’s. In November 1962, the United Nations General Assembly passed Resolution 1761, a non-binding resolution establishing the United Nations Special Committee against Apartheid and called for imposing economic and other sanctions on South Africa. All Western nations were unhappy with the call for sanctions and as a result boycotted the committee.
Fast forward to the 1980’s and the height of the regime and it can be said that while sanctions did effect the economy, the credit for ending Apartheid once and for all was the sterling efforts of Nelson Mandela and FW de Klerk who took great – sometimes unpopular risks – to ensure a better future for South Africans based of the democratic principles of equality and justice for all.
In South Africa, nobody ever questioned the country’s right to exist as a nation state which is precisely BDS’s endgame. It says so openly and unashamedly – “from the river to the sea, Palestine will be free”. This means that Israel is dealing with a malevolent movement that aims – contrary to the democratic principles that played a part in the South African process – to destroy of one of the main players, namely – Israel.
The German Bundestag voted earlier this year to declare BDS and antisemitic movement and Austria is poised to do the same.
Who stands to lose the most?
It is easy for activists on both sides to play armchair politicians but there are lives at stake and for the most part, Palestinians have more to lose. With an Israeli economy that is booming, the impact of boycotts on the lives on Israelis is minimal – mostly psychological.
For Palestinians on the other hand, boycotts are likely to affect their livelihoods.
One such casualty was SodaStream. SodaStream, an Israeli company manufacturing soda company shut its West Bank factory and moved it to southern Israel. This cut hundreds of jobs for Palestinians that reportedly paid between three and five times the local prevailing wage.
SodaStream’s CEO Daniel Birnbaum denied the move was BDS-related, though its profits plunged after BDS activists got involved.
“It has nothing to do with politics; we’re relocating to a modern facility that is three times the size,” Birnbaum told The Independent. “But if it was up to me, I would have stayed. We showed the world Arabs and Jews can work together.”
Soda Stream had the last laugh though when it was bought by Pepsico for $3.2 billion, proving that Israel is a hot investment destination – and even more so when there is possibility to create jobs for Palestinians.
Should the boycott be successful – who are the beneficiaries and who are the losers? The losers invariably are the Palestinians while the beneficiaries are BDS and their ilk who by their actions, demonstrate that they are anti-normalisation between Israel and her Palestinian neighbours – and anti-peace.
Does BDS really care that their strategies may affect the very people they purport to help?
Of course not; nothing must get in the way of destroying Israel.
Palestinian lives are the sacrificial lambs in a BDS campaign that is about demolishing bridges rather than building bridges.
See how esteemed human rights Palestinian activist explains how the BDS movement and their boycott campaigns impacts ordinary Palestinians in this video clip:
If BDS truly cared about the lives of Palestinians, they would champion for a second Singapore or Start-Up Nation like their neighbour Israel, rather than promote murderous and genocidal incitement. They would engage in dialogue, not deception.
Peace will be built from the ground up. It will start with spirited, committed people – individuals and communities, business people and investors. Boycotts create barriers and discourage positive discourse.
While the situation in the Middle East is a challenge, let us promote positive tracks of building and promoting commerce that will create a thriving economy rather than the destructive path of boycotts!
Israel is a tiny sliver of land in the Middle East, barely the size of the Kruger National Park in South Africa or New Jersey in the USA yet seems to enjoy a disproportionate amount of coverage in the media – often focused on the conflict with the country’s Palestinian neighbours.
A disproportionate amount of airtime and column inches are dedicated to coverage (and I use that term loosely because often fact and context are the first victim of headlines) and more often than not Israel is portrayed as the aggressive Goliath to the more passive Palestinian David. In the court of public opinion it could appear that Israel is nothing but a country perpetually mired in conflict.
There is so much more to Israel; a country which may be bantam in size but punches like a heavy weight.
Israel is a leader in so many fields. Let’s look at some of this tiny country’s greatest achievements:
A helping hand – Humanitarian assistance:
Wherever disaster strikes, be it natural or man-made, Israeli is one of the first to respond – even to countries with who there are no formal bilateral ties.
Even though hostile relations exist between Syria and Israel, and between Israel and the Gaza strip, Israeli humanitarian aid continues to be dispensed. The IDF ( Israel Defense Force), at great risk to the soldiers, embarked on Operation Good neighbour during the height of the Syrian civil war and brought thousands of wounded Syrian adults and children into Israeli hospitals for medical treatment.
Every day, under the supervision of the IDF body called COGAT (Coordination of Government Activities in the Territories) thousands of tons of aid are sent into the Gaza strip from Israel.
Recently, Israel sent assisstance to the hurricane struck Bahamas by sending portable water purifiers along with the other aid including Post Trauma counselling.
Israeli aid NGO, IsraAid, is ever ready to be deployed, along with the IDF to parts of the world where humanitarian assistance is most urgent.
Today, while Turkish forces engage in conflict with the Kurds, Israel has not only dispatched humanitarian aid to displaced Kurdish refugees but has also provided medical care for Kurd refugee children in our hospitals.
Army of the people
Israel’s army is so much more than a sophisticated defense machine. It is a citizen army, and is as widely inclusive as possible. While conscription is compulsory for Israel’s Jewish citizens who are able to serve, many Arab, Druze and Bedouin citizens in fact volunteer for service. In the last few years, these numbers have increased. The army tries to be sensitive to the cultural boundaries of these communities.
But minority communities are not the only sectors of society that the IDF include.
The IDF has introduced a programme called Special in Uniform in conjunction with JNF-USA and Lend-a-Hand to a Special Child, which helps to integrate people with mental and physical disabilities into the army to enable them to make meaningful contributions to the country. Special in Uniform includes a three-month course on occupational skills to teach disabled young adults to function independently and contribute to society in a positive way.
Soldiers who have participated in these programmes have gone on to have bright and better futures. We salute them!
Where the prophets walked
Home to the three Abrahamic religions, Israel is the place where Judaism, Christianity and Islam meet.
Where else but in Jerusalem can you hear the Imam calling the Muslim faithful to prayer while church bells peal and the melodic Hebrew incantations at the Kotel (Wailing Wall) sound out?
Even though Israel is the nation state of the Jewish people, freedom of religion is enshrined in the Israeli Declaration of Independence. While it is sometimes a complex issue, the right to worship as you choose is protected. Israel is also home to the Bahá’í World Centre – the name given to the spiritual and administrative centre of the Bahá’í Faith. The World Centre consists of the Shrine of Bahá’u’lláh near Acre, Israel, the Shrine of the Báb and its gardens on Mount Carmel in Haifa, Israel, and various other buildings in the area including the Arc buildings.
Whether it is intoning ancient prayers or meditating in downward dog, all faiths are welcome. Perhaps this is why Israel is the Holy Land?
Living in a neighbourhood where there is perpetual threat can turn one into the master of necessity. As a result, Israelis have had to be fairly innovative. As Israel’s first Prime Minister, David ben Gurion once said, “In Israel, in order to be a realist, you must believe in miracles.”
Israeli innovators do not only believe in miracles – they create them! Israeli innovation has become so attractive that it is attracting billions of dollars of investment and acquisition. From life-saving diagnostic tools, to the Re-Walk exoskeleton that helps paraplegics walk again, to hi-tech inventions like firewalls and communications technology and many, many more including WAZE, low drip irrigation, Mobileye, Israeli know how is changing and improving the world on a daily basis.
Make it Rain – Environmental leaders
Climate change is having very serious repercussions on global weather patterns. Many countries that in the past enjoyed high levels of rainfall are now severely drought-stricken. Today, water has become the most sought after commodity and wars have been started over access to sources.
Israel, being a desert country knows only too well the challenges that come with having no water.
Israeli start-up, WaterGen has developed a machine that can literally create water out of thin air! It has been so successful that it has been deployed to desperate communities around the world and even played a role in humanitarian efforts. In 2018, WaterGen machines were sent to northern California to provide clean drinking water for US police and firefighters battling major fires.
Water is not the only area in which Israel is helping to preserve the environment. The country is a leader in breeding programmes for endangered species such as rhinoceros, re-forestation, recycling of plastics, pursuit of natural gas, high percentage of vegans and so much more.
Golda would kvell – Women’s rights leaders
Famous for her razor sharp wit, Israel’s first female Prime Minister, the formidable Golda Meir would be quite proud of Israel’s current record on the status of women – and that we continue to work for this to be improved.
In a neighbourhood where women’s rights are often eroded, Israel stands out. Apart from being one of the first countries in the world to have a female head of state, women in Israel are not only active in society but are leaders in their fields that include politics, philanthropy, entrepreneurship, minority communities, social welfare, education, the military, arts and culture, science, medicine and technology and so much more.
We can vote, drive, and own property and business. We can make decisions that govern our bodies and our communities and if we want to, raise a little hell.
The same cannot be said for many of the other women in our neighbourhood. Women in other parts of the Middle East are not as free as their Israeli sisters. In this part of the world, girls are often married off before they reach puberty or are killed because they have ‘dishonoured” their families. In this part of the world, women do not have the right to own property, vote, and receive and education or even drive. Gender Apartheid is rife.
Israeli women lobby and work hard to continue to elevate the status of women not just in our country; but in the region. Golda would kvell – I think she would raise her glass and toast L’Chaim to Israel’s women.
In June the streets of Tel Aviv are decked with rainbow flags in celebration of Pride Week. The city comes out in support of the civil rights of our fellow citizens and many across the country flock to Tel Aviv to march in solidarity.
While Israel may be a trailblazer in terms of tolerance for the LGBTQ community and is certainly the most accepting and progressive in the Middle East, there are still improvements to be made. Same-sex marriage is not performed in the country; however, Israel does accept and recognize common-law partnerships of same-sex couples that live together. There is always progress to be made, but Israel is certainly a leader of gay rights in the region.The IDF is LGBTQ supportive. The city of Tel Aviv is known to be one of the friendliest and most tolerant in the world and Pride marches are also held across the country including in the capital, Jerusalem.
Israel is also a safe haven for many Palestinians escaping persecution for their sexual orientation.
Watch us on TV
I am not talking about the news – that is enough to raise anyone’s blood pressure.
Did you know that some of your favourite TV shows are based on shows created in Israel? The award winning “Homeland” and “In Treatment” are just two of Israel’s stellar small screen offerings and have been followed by international hits like “Fauda”, “Shtisel”, “The Spy” and so many more.
Even our gal, Gal Gadot, has become a box office sensation! We always knew she was Wonder Woman; but now the world does as well.
People of the book
Israel has more books published per capita than any other country. And while we may be the people of the book, we are also the people of the book week. Israelis love reading – whether it is for pleasure or knowledge. Israel can boast one Nobel Laureate for Literature, Shmuel Yosef Agnon and award winning authors Amos Oz and David Grossman are just some of our writers who enjoy international support.
We are also now the people of the Facebook. Social media giant, Facebook has acquired several Israeli start-ups to increase their service and technology offering to users.
To the Moon – and beyond!
Israelis dream big. There is no such saying as the sky is the limit – we believe in pushing beyond that and reaching for the stars. And we did! In April 2019, Israeli NGO, SpaceIL, sent an unmanned spacecraft called the “Bereshit” (Hebrew for Genesis) to the moon. On the 22nd of February, the Bereshit began its long anticipated journey and in April, entered lunar orbit and prepared for landing. If successful, Israel would be the 7th country, joining major powers like Russia, USA, Japan, China, India and the European Space Agency to have a presence on the moon.
The landing did not go as planned and while the Bereshit crashed instead of descending gently, we still made it to the moon and this was a great achievement. Morris Kahn, one of the sponsors behind the project, congratulated the team and spoke of a future second mission. Just days later, SpaceIL announced that they would not be attempting a second time but would rather set their target higher. We don’t know what they are planning; but we will definitely be along for the ride!
Israelis epitomize the tenet; if at first you don’t succeed, try to outdo what you did the first time. The universe, not the sky is our limit!
This is just a mere glimpse into the achievements that Israel has and continues to pursue. When the father of modern Zionism, Theodore Herzl, envisioned a Jewish State that would live up to the tenet of Tikkun Olam (repairing the world) and would be in a position to help others. Looking at what this 71 year old State has achieved, I think he would be proud!
Over 7,000 Palestinians join Israel’s top Trade Union
By David E. Kaplan
Long before Israel emerged as a country in 1948, it’s labour got organised. Established in December 1920 during Mandatory Palestine, the Histadrut – or the General Organization of Workers in Israel – represents today the majority of trade unionistsWITHIN the State of Israel.
However, this summer something quite extraordinary occurred.
It’s most unusual in any country for foreign workers to enjoy equal workers’ rights but Israel is responding with its national trade union – the Histadrut – not merely accepting but recruiting Palestinian members who live not in Israel, but within the PA controlled West Bank. Resulting from the recruitment campaign, over 7000 Palestinians who enter Israel every morning to work, have joined.
The message of Nihad Sharkiya, who headed the campaign, resonated:
“A worker is a worker, no matter where he comes from, and he deserves his rights”
A Gulf Apart
This is a far cry from those who reflexively point the proverbial finger at Israel. Take the Gulf region for instance who are quick to support the Palestinians in theory but according to Amnesty International, ensure that Palestinians in particular, as well as Yemenis, suffer harsh working conditions. They are not alone. Foreign workers from Southeast and East Asia also encounter constant obstacles.
Possibly the most suffering are migrant female workers. Some 60% of non-Kuwaiti women are maids who are not covered by the social insurance and financial benefit provisions of the Kuwaiti Labour Code.
The allure of the Gulf frequently translates dreams into nightmares.
As one newspaper revealingly sited that “Dubai, with its artificial islands, megamalls and seven-star hotels, along with Qatar’s new World Cup stadiums have only been possible due to years of graft by cheap foreign labor, imported mostly from Asia and Africa.”
The promise of much higher wages than at home, seldom materializes. What usually plays out are that low and unskilled migrants often end up trapped for years in their host countries, indebted, exploited and forced to work long hours in hazardous or brutally hot conditions.
The outreach by Israel’s Histadrut reflects the lyrics of “There Must Be Another Way” – a song by Jewish-Israeli Achinoam Nini and Arab-Israeli Mira Arad which they performed at the 2009 Eurovision Song Contest. Their message was a simple call to respect the humanity of others.
Over the course of ten days in mid-July 2019, Arabic speaking representatives of the Histadrut met with Palestinian workers at the border crossings, offering advice and handing out pamphlets containing detailed information about workers’ rights in Israel. The Palestinian workers received advice and instruction from the representatives on issues like wages, pensions, safety and welfare, as well as an invitation to contact the Arabic language union hotline. As reported in the Histadrut’s online publication Davar, “The Arabic language hotline was set by the Histadrut to offer guidance to Palestinian workers in Israel, who often speak very little Hebrew.”
It reported a spike in calls following the outreach.
Wahil Abady, who heads the Arabic language information center for the Histadrut, told Davar that the Palestinian workers were excited about the campaign as reflected in the large number that signed up for membership. “These people need someone to take care of the problems they face at the workplace. We never dreamt of such high numbers. We were receiving so many questions that we had to open a special Arabic telephone line for them. In one month, we received more calls than we got all of last year.”
Approximately 80,000 Palestinian workers cross the border into Israel every day. There, to meet them at the border crossings on their way into Israel before sunrise were the Histadrut activists. “Our people were spread across ten of the border crossings, and over the course of ten days they got to speak to about 15,000 workers coming in from the Palestinian Territories,” said Tal Burstein who took charge of the campaign. “The responses we got from the workers were amazing. We gathered a huge amount of information about breaching of labor laws and various other problems that the Palestinian workers face in Israel. We’re dealing with a very serious problem,” he said.
The relatively high wages and tight restrictions imposed by the Israeli authorities make the visas issued to Palestinian workers a rare asset in the Palestinian Territories. For security reasons, Israeli authorities issue visas mostly to older, married men with families back home who are deemed less likely to participate in terrorist attacks.
Notably, the Palestinian Authority provides no pension scheme. This means that often the wages paid to a Palestinian working in Israel will go towards supporting his parents and his wife’s parents, on top of his own family in the West Bank.
The problems for Palestinians are numerous but not unusual.
Why did Jewish workers need a trade union nearly 30 years before a state emerged in 1948? To avoid exploitation of course – of one description or another?
Well it is no different for Palestinians and being foreigners, they’re invariably vulnerable.
The problems may range from not getting sick leave to not even getting holidays off. “Every time the work stops, for whatever reason,” says Burstein, “the Palestinian workers are the first to pay the price”.
Mostly involved in the construction industry, these workers are under the radar of most Israelis. “These workers are completely invisible,” says Amihai Satinger, head of the unionization division of the Histadrut, who played a major role in the Palestinian project.
As far as many employers are concerned “they are totally replaceable. When one of them goes another comes along.”
Contra South Africa – a “Time Bomb”
If the foreign workers in Israel are “invisible”, back to my native South Africa, they are too “visible” resulting in resentment and subject to horrendous violence.
The recent outbreak of xenophobia, says local community organiser Papi Papi – pointing across the road to a new informal settlement of over 100 metal shacks crowded onto a small patch of wasteland – “Is a time bomb.” He describes the death of a Zimbabwean man during the unrest, who was “caught in his car and then burned alive.”
I found the nature of the problem is South Africa tragically exposed by a group of men playing a game of Ludo on a scrap of cardboard.
“I’m not xenophobic,” insisted a man who gave his first name as Alfred. “But these foreigners are prepared to work for less.”
“They work for small money,” his friend Frederick agreed. “And they hire their own, so it’s hard for us to compete. There is frustration.”
These unemployed “political scientists” wasting away their time playing Ludo, articulate a not too infrequent scenario resulting in the death of foreign workers and the destruction of their property!
How do South Africa’s trade unions respond?
The country’s two biggest trade union federations, Cosatu and the newly formed South African Federation of Trade Unions (SAFTU), have basically given the thumbs up on restricting foreign workers.
Despite the alarming climate of xenophobia, the labour movements are significantly silent.
“The way we treat African foreign nationals is our own fault, starting with the government and ending with ordinary citizens,” writes South African journalist Shaazia Ebrahim in his article “South Africans need to face some harsh truths”.
While lauded the world over for their peaceful defeat of Apartheid and progressive constitution, South Africans are not nearly as beloved on the African continent itself.
A continent away to the north, the Histadrut in Israel went all out during the campaign to hear and record the stories from the Palestinian workers. Said Burstein:
“They know about the Histadrut, and most of them have been in touch with us in the past. They know us because the Histadrut fought to apply Israeli labour laws to Palestinians working in Israel a few years ago. That made a big difference.”
Countering BDS Obstructionism
As a humanitarian issue, Palestinians working in Israel have long been a cause for concern for Israeli trade unions. This is evident as Gary Kaplan, an officer of the Histadrut’s International Relations Division explains: “the Histadrut represents Palestinians working in Israel – predominantly in the construction industry – regardless of whether they are members. These construction workers earn and receive what is part of the Construction Sector Collective Agreement regardless of membership. This is unique to Israel. However, now as members, they will be entitled to free legal advice when required.” As part of the campaign, the Histadrut promoted awareness of Palestinian workers rights by advertising in Palestinian newspapers as well as placing in city centers across the West Bank.
Despite the overwhelming positive response from Palestinian workers recognizing how their lives as workers would improve, the Palestinian Journalist Syndicate warned several media outlets “not to publish any material by the Histadrut,” and predictably, the BDS movement joined in those negative efforts.
Nevertheless, the Histadrut persevered.
Peter Lerner, Director General of the International Relations Division at Histadrut, revealed to the media that the Histadrut works in close coordination with the Palestinian General Federation of Trade Unions (PGFTU).
Noting the complex and challenging political reality, Lerner explained that “this collaboration is based on long term understandings,” providing “an island of stability.” Although “every act on our side creates some kind of opposition on the Palestinian side, we focus on what’s good for the workers in Israel, whether they’re Israeli, Palestinians or foreign workers.”
Encouraged that so many thousands of new workers are joining the union proves that “unionized labor recognizes no borders.”
I can just hear my late father reverting to Yiddish with “Voz iz dos?” on hearing about “co-working”. As a steel industrialist he knew all about a factory floor.
The actual use of the word “co-working” in relation to a shared office environment was first coined by Brad Neuberg in 2005. He was an intrepid entrepreneur with big dreams who created the first co-working space in San Francisco.
It was called the “San Francisco Co-working Space” and was open only two days a week – Mondays and Tuesdays – but sat empty for the first month as nobody had ever heard of a “co-working space” before.
Today, “Co-working Spaces” are the new normal with some 2.2 million people sharing office spaces worldwide. Co-working spaces have grown at an astounding rate of 200% over the past five years, with the number of co-working members estimated to rise to over 5 million by 2022 thanks to the huge increase in jobs offering remote working.
Freelancers, contractors and younger companies are choosing co-working spaces over home offices and coffee shops for a range of reasons, including the productive atmosphere, affordable rates, excellent software and good networking opportunities.
Israelis love it and it’s available – especially in the greater metropolitan Tel Aviv – all across the city.
Joining this trend but with the added gain of bringing VALUES to “a generation of instant gratification” is one of the founding enterprising institutions of the state – the KIBBUTZ.
Field Of Dreams
It should come as little surprise. Ideologically and conceptually there are similarities between the kibbutz – a co-operative Israeli farming community – and co-working in so far as shared working space in a collective and congenial atmosphere.
Both aspire to the common goal of increased productivity.
The Kibbutz was traditionally based on agriculture and although many of them have in recent years privatized and branched out to include industrial and high-tech enterprises, they still maintain an enviable community atmosphere hardly found elsewhere.
It is little wonder that Israel’s city dwellers flock to kibbutzim guest houses for weekend retreats and increasingly, young families from urban environments are taking advantage of kibbutzim that have opened up their land for private dwellings. These young couples with kids are opting to live in the countryside and take advantage of the kibbutz’s excellent communal services.
Come Gather ’round
Enter Gather – a new entrepreneurial project that aims to attract “remote workers” to Israel’s kibbutz communities.
A remote worker is someone who works outside of a traditional office. A company might have a team that is a mix both those that work on and off site.
In an interview with NoCamels.com, a news website focusing on Israeli innovation in technology, 30-year-old entrepreneur Omer Har-Shai, co-founder of Gather explains that while “the world has changed,” there’s a trend today “to be part of a community, to belong, and to find meaning,” and that “the idea behind the kibbutz is all the more relevant again.”
Har-Shai came up with the idea to tap into the unique potential of Israel’s kibbutz structure– with its onsite accommodation, mess hall, lush surroundings, community atmosphere, and WiFi – and create a connection with today’s digital generation.
Gather has put out a call for professionals from across the globe to come and stay, work remotely, and experience kibbutz life for a one-month period.
“Over 100 people – graphic designers, writers, freelancers, programmers, designers, bloggers, entrepreneurs and even full-time employees – have written to us so far,” says Har-Shai. “They are from all over the world: Canada, the US, Brazil, Argentina, Mexico, different European countries.”
As a former South African, whose first enriching experience of Israel in the early 1970s was volunteering on a kibbutz – inspired by the ideology of the labour Zionist youth movement ‘Habonim’ – I look with keen interests if professionals in South Africans will be attracted to the project.
While once kibbutz communities across Israel attracted tens of thousands of volunteers from abroad, today only a trickle of 20-somethings still come to volunteer and experience the uniquely Israeli communal living style.
Har-Shai says he hopes Gather will revive that legendary kibbutz experience of the 1970s with the adaptations catering to the digital millennial generation.
While still enticed to the uniquely communal agricultural experience of a kibbutz, Har-Shai hopes that Gather will attract new participants “toting laptops and drones instead of shovels and hoes.”
Back To Basics
“The kibbutz experience is still a brand name,” says Har-Shai. “Kibbutzim have gone through economic and social transformations during the past four decades, but the unique atmosphere, scenic surroundings, and communal facilities still exist today. So, there’s really no need to reinvent the wheel, just make the most out of these wonderful communities that already exist.”
There are just over 270 kibbutzim peppered around Israel. In December 2019, Gather will launch its first cohort of up to 25 international professionals in a month-long programme on Kibbutz Kfar Blum, in the Upper Galilee’s Hula Valley.
This will be followed a month later when a second group of some 25 participants will move into guesthouse accommodations at Kibbutz Tuval, in the Galilee on a mountaintop overlooking the town of Karmiel.
That these two kibbutzim were selected resonates with the writer as both attracted over the years, members of the Habonim youth movement from South Africa. They were a hardy and ideologically passionate lot like the late Rona Baram (née Moss-Morris from Durban) who arrived in Palestine from South Africa in the mid-1940s as a law student and trained nurse. Rona had been a member of Habonim in Durban, and “by the time I was 15,” she told the writer in 2005 on the 75th anniversary of Habonim South Africa celebrated on Kibbutz Yizreel, “I was determined to make Aliyah and bear a child in the Land of Israel whose mother tongue would be Hebrew.”
Making her way to Kibbutz Kfar Blum that had been established in 1943 by her Habonim comrades, Rona recalled how “we rode in the back of a lorry carrying rocks for the approach road. I was lucky I came with my gumboots because the place was underwater, and the mud came to our knees. There were only a few buildings on the kibbutz and two families had to share a room.”
Asking how she felt about living in these conditions, Rona answered with a shrug:
“We came to build a country. No one promised us anything. We shared everything. Material things just didn’t mean anything to us then.”
Today it’s a different world where “material things” are paramount but nevertheless, the atmospherics of that bygone lifestyle and its concomitant values still have appeal and are at the core of today’s kibbutz revival.
“People want to travel, see new cultures, but they don’t necessarily want to quit their jobs and leave everything behind,” says Har-Shai. “Today, it is very easy to keep your job and see other places. There are digital nomads, freelancers, and remote workers who have the flexibility to work from anywhere. Even people who don’t usually work remotely can ask for a month to try working from another place.”
While the Gather project is geared to the 25-35 age group, “interest has also come from GAP year college-age students and people in their 50s,” says Har-Shai. “It’s not about age or being from a specific country. We’re looking for people who are open-minded and curious, people who are looking for this kind of experience.”
Here’s The Deal
It’s the vibe but without the socialism. While foreigners used to volunteer in return for accommodation and board, with Gather, participants pay a fee that covers accommodation and shared office space; daily lunch in the kibbutz Hadar Ochel (Dining room); access to kibbutz facilities, often including a swimming pool or tennis courts. Organised activities may include hiking, yoga, lectures and weekend trips to places including Tel Aviv and Jerusalem.
Har-Shai reminds that participants in Gather’s kibbutz experience are not on vacation but to pursue their work with increased vigor in a highly motivated milieu. “They can sublet their apartments and come live in this community for a month. I think people will be more productive on the kibbutz. There is no traffic, no errands, you live on-site and walk three minutes to the office.”
Over and above impressive levels of productivity of people who work from home, a recent two-year study by Stanford University concluded that people who worked remotely were less likely to leave the company for other employment. The study found there was an overall 50% decrease in attrition among home-based workers.
Usually working out of a café in Tel Aviv, it was after working in Nitzana, a remote desert community and youth educational village in southern Israel near the Egyptian border, that “I decided to create a company that would help others work remotely and enjoy a truly Israeli experience at the same time.”
He found the combination of doing physical work on the settlement in the morning “and then on my laptop in the afternoon proved incredibly inspirational and productive.”
He believes that this environment increases productivity because participants will be living “a more balanced life, perhaps starting their day by working in the fields a few hours and eating breakfast in the main mess hall,” before pursuing their professional work.
Searching for the right kibbutzim to meet the needs of remote workers’ needs and finetuning it to a truly revived kibbutz experience for foreign professionals took two years.
Har-shai, who has experience in marketing, sales and business development, shopped around his proposal to 40 kibbutzim across Israel.
Almost all were open to the idea, however, “the two we’ve partnered with to start are both green and beautiful, but different from one another. Kibbutz Tuval is remote and quiet, while Kibbutz Kfar Blum is more traditional with a supermarket and a pub.”
As well as the amazing natural landscape that surrounds kibbutz Tuval, heaving with hiking trails, wildlife, and unlimited outdoor pursuits, it is well located for exploring the Western and Upper Galilee regions, within 40 minutes’ drive of Akko, Safed, Nazareth, the Sea of Galilee, Tiberias, as well as countless historic and religious sites.
“We’ll help each person find the kibbutz that is right for them,” says Har-Shai.
A third Gather location is planned in the Arava, the northeast strip of the Negev desert in the south of the country.
Har-Shai says, “We’re a private startup with no political agenda. I think that when people are living here for a month, they will see the real Israel. A diverse country, with different people; a beautiful country. It’s an interesting country. We’re offering a new approach for the age of Wi-Fi and remote work – living and volunteering on a kibbutz while keeping your day job.”
And while that “day job” feeds our addiction of our beloved technical appliances of computer and cellphone, seeing a tractor routinely pass by on the way to the fields is an enrichening reminder on the core earthy values of life.
*Should you want to spend a month with a group of inspiring professionals from around the world, as you live and work remotely on a beautiful Kibbutz in Israel visit https://www.gatheround.co/ to learn more.
Medical Marijuana – Israel’s growing “HIGH-tech” leader
By Rolene Marks
Israelis are renowned for being high on life. In fact, Israelis rank very high on the UN’s happiness index, coming in at number 11, far higher than our US and British friends.
Could it be that there is a secret to being happy and chill in the most volatile region in the world?
“Doobie”, “blunt”, “chronic”, “wacky baccy”, “Mary Jane”, “dope”, “ganja”, “weed” or whatever you call it, cannabis is inspiring one of the fastest growing industries in the world and Israel is leading the way.
In 2016, the Israeli government announced that it will expand the number of doctors trained and authorized to prescribe medical marijuana. In January of 2017, the government announced plans to decriminalize personal marijuana use and in February a government committee approved cannabis export.
In April 2019, Israel’s largest medical cannabis company, Breath of Life filed their preliminary prospectus for listing on the Toronto Stock Exchange (TSX).
The company, also known as BOL Pharma, would be the first Israeli medical cannabis firm to list its shares on the TSX. Kalytera Therapeutics Inc., also an Israeli medical cannabis firm, has shares listed on the TSX Venture Exchange, Canada’s public venture capital exchange for emerging companies.
Cannabis can do’s!
Israel is a world leader in cannabis technology for a variety of reasons. When it comes to medical marijuana research, Israel is one of the leading cannabinoid centres, attracting interest from around the world and experts are descending on the tiny state to learn more.
Am Yisrael high?
Israel is a start-up and hi-tech powerhouse so why should adapting this to suit the needs of cannabis tech be any different?
What is the secret that Israelis have cottoned on to that is making medical marijuana a fast-emerging market that many want to invest in?
Israeli scientists are among the world leaders in modifying marijuana’s molecular structure to tailor cannabinoids to specific receptors for treating symptoms of disease.
Agricultural technology such as drip irrigation is being tested and used successfully in the growing of cannabis crops before being used on other similar plants.
The decriminalization of personal marijuana use has also allowed the Israeli government to regulate medical marijuana and make it more accessible and available by prescription at pharmacies.
“Cannabis should be considered, so far as possible, in the same manner as any other medicinal product, requiring supervision and regulation in order to protect public health and welfare, even when taking into account its special characteristics — being a plant rather than a product manufactured in a laboratory or factory,” according to the Health Ministry’s Medical Cannabis Unit.
It turns out that the munchies can prove to be medicinal!
There are many ways to take your medicine. Short of the traditional way, Israeli tech experts have devised new and creative ways to take your daily dose. A variety of delivery systems have been invented such as tablets, a patch, a nasal spray or a cigarette making it easier to regulate dosage.
Major pharmaceutical companies are also getting in on the medical marijuana action and have come up with solutions or devices to help patients.
* Teva Pharmaceutical Industries agreed to market medical cannabis for pain management in Israel with a revolutionary selective-dose pharmaceutical-grade medicinal plants inhaler from Tel Aviv-based Syqe Medical.
*Israel-American company Cannabics Pharmaceuticals is working to put the medicinal compounds of cannabis into a sustained-release capsule in standardized doses.
* Australia-based PhytoTech Medical is developing an adhesive patch with medical cannabis, based on Hebrew University technologies.
Different strains treat different conditions, and did you know that you can even grow your own. For medicinal purposes of course…
The blooming cannabis industry is expected to grow exponentially in the years to come. In the United States, the industry already boasts a $5.7 billion market.
Israel’s growing marijuana high-tech industry proves that the grass is greener on the other side – even in the desert!
co-Chief Executive of the Executive Council of Australian Jewry.
The economic component of the Trump administration’s intensely awaited plan to achieve an end to the conflict between Israel and the Palestinians has been released.
Formally titled Peace to Prosperity, the proposal contains a three-pronged program of investment and reforms to transform the Palestinian economy and society through the injection of $US50 billion ($71.8bn) of foreign investment, opportunities for ordinary Palestinians in employment, education, even recreation, and the establishment of a transparent and competent Palestinian administration, without which businesses will have no confidence to invest and Palestinian institutions will continue to wither.
The plan assumes, correctly, that peace building and viable Palestinian self-government will require far more than glamorous signing ceremonies on manicured lawns. In offering unprecedented opportunities while maintaining diplomatic and economic pressure on the bloated, inert Palestinian leadership, US President Donald Trump has overthrown the old discredited order of attempting to get the Palestinians to negotiate in good faith by extracting upfront concessions from Israel.
Yet the latest proposal, astute as it may be, is destined to fail, just like more conventional diplomatic efforts of previous administrations. This is because the Trump plan, like all others, is founded on an irredeemable fallacy: that the Palestinian leadership wants to end the conflict.
Long before the Trump plan was tabled or its contents were revealed, it was predictably rejected out of hand by the Palestinian leadership. Any plan that promises to “empower the Palestinian people” and “improve the public sector’s ability to serve its people” is a threat to the status quo by which the leaders of the Palestinian movement have attained personal status and wealth while shedding all accountability to the people they claim to serve.
Saeb Erekat, the perennial “chief negotiator” for the Palestinians, announced a boycott of the regional conference in Bahrain at which the plan is being presented. Erekat’s three-decade career as a negotiator has resulted in three rejections of a two-state solution, which would have delivered the Palestinians statehood over territory equivalent in size to 100 per cent of the area of the West Bank and Gaza, with a capital in east Jerusalem, an end to the blockade of Gaza and a solution to the Palestinian refugee problem.
The equally longstanding and self-serving Palestinian legislator Hanan Ashrawi, who lauded Saddam Hussein for “standing up for Arab rights, Arab dignity, Arab pride” following Iraq’s invasion of Kuwait, and notoriously opposed the historic Oslo Accords because they recognised Israel, called the Bahrain conference “delusional, irresponsible” and “an insult to our intelligence”.
Ashrawi has a Sydney Peace Prize to her name and the adoration of Bob Carr and parts of the global left, but not a single, tangible legislative or diplomatic achievement in three decades of public life.
The petulant refusal of the Palestinian leadership to even consider a proposal intended to offer ordinary Palestinians an alternative to war, conflict and victimhood is a betrayal and a crime but is impeccably consistent with earlier Palestinian responses to international efforts aimed at giving them statehood.
When in 1937 the British first proposed resolving competing Jewish and Arab claims to the land through partition and the creation of a first-ever independent Arab Palestinian state, alongside a Jewish state on just 4 per cent of the British Mandate territory, the reaction of the Palestinian leadership was an outright “no”, backed by widespread violence and calls for the “liberation of the country and establishment of an Arab government”.
When the UN held consultations throughout the country in 1947, again seeking to mediate peacefully rival claims to the land, the Arab leaders boycotted the proceedings.
Periodically, some Palestinian leaders have admitted that their strategy of boycott backed by violence has been utterly ruinous. Palestinian jurist Henry Cattan admitted the 1947 boycott had been “unfortunate”.
Palestinian unionist Majdi Shella admitted the Palestinians “have a long tradition of boycotting everything. Sometimes boycotting is the easier road. If you want to do nothing, boycott.”
Yet the Palestinians have refined their instinct for rejection and political self-immolation to such an extent that they appear to know no other path.
This is why Palestinian rioters destroyed greenhouses left to them by the Israelis following the unilateral Israeli withdrawal from Gaza in 2005. This is why last year Palestinians in Gaza set fire to the Kerem Shalom border crossing through which medicine, aid and consumer products intended for the Palestinians are transferred.
Far from holding Palestinian leaders accountable for their betrayal of their own people, instead supporters of the Palestinian cause in the West uncritically have backed the latest Palestinian boycott, thereby making themselves complicit in the entrenched culture of violence, corruption and bigotry of the Palestinian leadership.
After all, just as Palestinian leaders have been enriched by their own obstructionism, one wonders what anti-Israel activists would do with themselves if the Palestinians ever chose peace and prosperity over perpetual conflict.
Perhaps the most telling statement on the Trump proposal came from a senior Saudi diplomat who called the Palestinians “irresponsible” for refusing even to entertain a proposal intended to provide immense benefits for their own people.
“History and Allah have brought a real opportunity,” the diplomat said. “The blood conflict had lasted too long. The Saudis and all Gulf states plus Egypt and Jordan realise that the age of war with Israel is over.”
It took the Arab nations three failed invasions of Israel and decades of economic warfare and fruitless diplomatic skirmishes finally to recognise that the Jewish state is neither temporary nor a threat to their interests. One wonders how many more decades of boycott and bloodshed will be needed before Palestinian leaders finally chart a new and constructive course.
Alex Ryvchin writes and speaks on the Arab-Israeli conflict, foreign and national affairs, antisemitism and the Holocaust, and religion and identity, and is a regular commentator on TV and radio. His first book is the internationally acclaimed, “The Anti-Israel Agenda – Inside the Political War on the Jewish State”, (Gefen Publishing House, 2017). His new book, on the history of Zionism, will be released in September 2019. He is the co-Chief Executive of the Executive Council of Australian Jewry.
Israel’s Hi-Tech Sector Soaring Bringing Palestinians on Board
By David E. Kaplan
This may not be the much touted “deal of the century” but it is Israel’s deal of 2019 – “so far” – and its only March!
Based in Santa Clara California, Nvidia’s acquisition of Mellanox is the “second largest ever” in the Israeli high-tech industry after global behemoth Intel bought Mobileye – the vision-based advanced driver-assistance systems providing warnings for collision prevention and mitigation – in 2017 for $15.3 billion.
This deal augers well for sustaining Israel’s hi-tech global branding.
Jensen Huang, founder and CEO of Nvidia, said the company was “excited to unite Nvidia’s accelerated computing platform withMellanox’s world-renowned accelerated networking platform under one roof to create next-generation datacenter-scale computing solutions.”
Huang said he was “particularly thrilled to work closely with the visionary leaders,” of Israel’s Mellanox “and their amazing people to invent the computers of tomorrow.”
Nvidia will continue investing in local Israeli “excellence and talent,” calling Israel “one of the world’s most important technology centers.”
The acquisition will unite two of the world’s leading companies in high performance computing (HPC). Nvidia and Mellanox will together power over 250 of the world’s TOP500 supercomputers and have as customers – every major cloud service provider and computer maker.
Nvidia, will pay $6.9 billion cash to acquire Mellanox (MLNX) -twelve years after the Israeli company’s IPO on Nasdaq.
Mellanox develops and sells high-speed communications equipment using InfiniBand and Ethernet technologies.
Billion Dollar Man
Founded in 1999 by its CEO Eyal Waldman, Mellanox surpassed in sales an impressive $1 billion in 2018.
This will be Waldman’s second exit in two decades. He sold the Israeli chip company GalileoTechnology Ltd – which he co-founded – to Marvell in 2000 for $2.7 billion. Marvel Technology, like Nvidia, is also based in Santa Clara California.
A kite boarder and a scuba diver, Waldman, studied electrical engineering at the Technion – Israel Institute of Technology in Haifa.
Responding why Mellanox is important in this marketplace, Waldman explains:
“So, if you look at the world today, the most important asset or resource on the planet is DATA. A long time ago it was real estate; then it moved to energy and now its data. It is the most important asset people can gather and own; the more data you have, the more powerful you become.”
Eyal Waldman is living testimony!
The Times of Israel describes Waldman as a CEO that is “perpetually in a rush, tends to eat fast food, gets joy from his success but spends as much time as possible with his family.”
Asked to describe himself, “I’m just a normal guy.”
The name “Mellanox”, Waldman reveals, comes from combining the sound of “Xerox” with “Millennium” – because the firm was founded in 1999 – and “Ella”, the name of his wife at the time.
While Nvidia redefined modern computer graphics and sparked the growth of the PC gaming market, Mellanox’s solutions include adapters, switches, software and silicon that accelerate application runtime and maximize business results for a wide range of markets including high-performance computing, enterprise data centers, Web 2.0, cloud, storage, and financial services.
Waldman said the company shares the same vision for accelerated computing – “a great fit given our common performance-driven cultures. This combination will foster the creation of powerful technology and fantastic opportunities for our people.”
By ‘people’, Waldman, includes Palestinians as Mellanox is one of several companies with Palestinian employees in the West Bank and Gaza, a source of pride for the firm.
“I think a lot of employees became millionaires overnight, and I’m very proud of that. In Israel and in the Palestinian territories, wehave employees in Gaza, Rawabi, Nablus, Hebron who also have Mellanox shares, and I think we will all benefit from this sale,” Waldman told Israel’s Channel 12.
The word is out: Working together is “a win-win for all”.
“We need engineers for high-level programming and together with the Palestinians we can build a large Silicon Valley for the Middle East,” said David Slama, senior director for Palestinian Authority activities at MellanoxTechnologies. “We’re missing talent that the Palestinians have on their side. Together we can build a bridge that develops great products for the whole world.”
Instead of outsourcing abroad for engineers, Slama says Israeli companies should look no further than the Palestinian Authority areas, noting that some 3,000 Palestinian information and communication technology graduates enter the market each year.
Setting an example, Mellanox and ASAL – a software and IT services outsourcing company based in Ramallah that employs some 250 technical experts around the West Bank and the Gaza Strip – began cooperating at the start of the decade. Mellanox was among the first Israeli companies to outsource to Palestinian software developers in the West Bank and Gaza. Today, more than 120 Palestinian engineers and software developers work for Mellanox.
Addressing the elephant in the room – namely the Israeli-Palestinian conflict – Tahboub says “it is not a social stigma” to work with Israeli companies. “On the contrary,” he asserts
“Political news is not only what the Palestinian people are all about. We want to have an export-oriented economy based on knowledge and innovation. This is our biggest vision. Innovation, technology and entrepreneurship is the way for the future,” he says. The latest Palestinian Mellanox employees are based out of the Rawabi Tech Hub, in Rawabi, the first planned city built for and by Palestinians in the West Bank, just 20 kilometers outside Jerusalem.
Rawabi is in the middle between Tel Aviv and the Jordanian capital of Amman. “It could absolutely be a hub for innovation not just serving the Israeli and Palestinian markets, but serving the whole region,” asserts Tahboub.
Behind the high-tech “Rawabi City” – Palestine’s first planned city – is Palestinian entrepreneur, visionary, and property developer Bashar Masri who is also the founder and Chairman of the Board of Massar International.
‘Massar’ is an Arabic word meaning “path” and symbolizes the vision of its founder – to create a company that would successfully link the very best of local professionalism in Palestine with international standards.
Says Al Masri:
“We are relying on our historic enemy, Israel, to be our best friend in moving forward. Israel is riding high. Israel is a super-advanced country. If we piggyback on their economy, I hope they will benefit, and they will benefit, and we stand to benefit exponentially. It’s a win-win situation for all of us.”
Israel is the “land of Milk and Honey” – and I am not speaking about biblical references! It is all about the single malt whisky. Known as “the water of life”, Israel is about to join a small, elite group of countries that is licensed to distill whisky. Not bad for a desert dwelling country!
Buying the cow?
Distilling whisky is quite a unique and specialised skill, and there are four main producing centres in the world. Scotland, Ireland, Japan and the USA have traditionally been responsible for sharing some of the finest scotches, whiskies and bourbons (yes, there major differences) but a tiny, powerhouse may be ready to challenge them.
Enter the Milk & Honey Distillery. Neatly nestled amongst the warehouses and buildings of Tel Aviv, this veritably hidden gem was borne out of the dream of six hi-tech entrepreneurs whose passion for whisky spurred them on to open their own distillery.
Speaking in an interview with a leading hi-tech publication, CEO Eitan Attir quipped “Founding the distillery was like buying a cow when you want milk.” The next logical step was to set up a company which they established in 2012. Construction of the distillery began in 2014 and the actual distillation started in 2015.
In order to comply with strict Scottish standards, the Milk & Honey Distillery must ensure that they are involved in the distilling process from start to finish and that their single malt spirit matures for a period of three years.
The Milk & Honey team spent two years studying the intricacies of producing top-notch whisky. Master Distiller, Dr. James Swan, who is also an expert on producing whisky in warm climates recognized the exciting possibilities that Israel has to offer and helped the team come up with a truly winning formula.
While in colder climates in can be claimed that a wee dram can warm the cockles of your heart in icy weather, Israel’s summer climate (and hair curling humidity!) presented a whole new challenge.
This dedicated distillery did the research and discovered that maturation happened much faster that their colder climate dwelling counterparts.
Israel also offers five geothermic regions, allowing for the opportunity to experiment with maturation in other areas, such as the mountains, the desert, and of course – The Dead Sea, the lowest place on earth.
Couple this with opening a distillery in Tel Aviv – the city that never sleeps and is a vibrant hub of good food and booze appreciation – and the result is a winning formula.
While Milk & Honey may offer other products, it is the whisky that occupies a point of pride and in May 2017, they launched Israel’s first single-malt.
This marked quite a historical moment not just for Israel but for appreciators of fine single malts around the world.
Sadly, no whisky was imbibed while writing this article.
Israeli consortium bids for South African food & beverage behemoth
By David E. Kaplan
Contrary to those half-witted South African politicians who advocate keeping their distance from Israel, are the astute in the country’s business community who think the positive opposite. The operative word is “THINK” as this week reveals a proposed marriage of South Africa’s beverage giant Clover with Israel’s Coca Cola.
Of course, a deal is only a deal when all is signed – but why keep this news ‘bottled’ up – when the champions for enterprise and entrepreneurship in both South Africa and Israel are so enthused to see ‘golden’ opportunities above ground rather than the usual mineral subterranean variety.
Heading a consortium called MilCo, Israel’s Central Bottling Company (Coca Cola Israel) submitted a bid to acquire control of Clover, in a deal that values the South African public traded company at $359 million (NIS 1.3 billion). The consortium is offering the SA food producer’s shareholders R25 per share, which will amount to 59.5% of the SA food producer.
Interestingly, while Clover traces its history back to 1898 with farmers meeting in the lush pastures of the Natal Midlands to discuss the establishment of a butter factory, only a year earlier in 1887, 208 delegates met at a hotel in Basel Switzerland where the modern Zionist movement was birthed under the chairmanship of Theodor Herzl.
Trajectories of both affirm that with determination, passion, grit and self-belief, the impossible becomes possible.
While Clover Industries produces milk and juices, has 8,000 employees and owns 13 production facilities throughout South Africa, the Central Bottling Company is the fourth largest manufacturer of consumer products in Israel. It owns a number of leading brands, headed by Coca Cola Israel, Tara Dairy, and other beer and soft drink brands.
Eran Elsner, who manages the Central Bottling Company’s overseas business, said, “The Central Bottling Company group believes that its activity is synergetic with the activity of the company in South Africa. There is a reciprocal contribution of knowledge and experience between the Central Bottling Company group and the overseas companies, which is channeled towards innovation and business development, while providing added value to consumers, who are always foremost in our considerations.”
Other members of the MilCo consortium are Ploughshare Investments, which will buy 10.9%, and IncuBev, which will buy 8.3%. The latter is an international business focused on the food and beverage sectors in sub-Saharan Africa.
A barometer of the excitement following the announcement, Clover’s share price jumped 19% to R23.80 on Monday morning after the JSE opened.
At the same time in Israel, CBC, whose subsidiary companies serve more than 160-million consumers worldwide, made the following press release:
“CBC is Israel’s leading manufacturer and distributor of beverages and, through its foreign subsidiaries, has manufacturing and distribution operations in Turkey, Romania, and Uzbekistan. CBC, which is also the owner of the Tara dairy, Israel’s second-largest milk processing dairy, produces and distributes its own brands and Müller brands, and it operates the license for the Müller brand in Romania.”
CBC also owns Gat Foods, a “grove to table” juice operation with customers in more than 70 countries. In addition, CBC works closely with its international franchisors, including The Coca-Cola Company, Carlsberg, Anheuser-Busch InBev, the Müller Group and Diageo.
Further South African participation in the bid is Brimstone Investment Corporation (Brimstone) cementing its plans to further expand into the food sector.
“In addition to a long history of being one of South Africa’s most popular brands,” says Brimstone CEO Mustaq Brey, “Clover runs South Africa’s largest chilled and frozen goods distribution network and is well placed for further expansion. This made it an attractive investment proposition for the foreign direct investment which South Africa desperately needs if we wish to achieve the economic freedom our country deserves.”
Brey added that all of Brimstone’s investments are geared towards transforming the South Africa’s economy by creating shareholder value on a sustainable and responsible basis. “In this transaction, MilCo is adopting an owner-operator approach and a long-term investment horizon with a view to grow the dairy category as a whole, thereby benefiting local farmers and other suppliers throughout the value chain.”
Building for the Future
Clover has a “strong portfolio of brands and best distribution system in South Africa,” said Richard Izsak, CBC’s chief of staff and Israel Country Manager and Strategic Planning Director for The Coca-Cola Company’s Eurasia Group. “We want to build the company for the long term.”
While foreign takeovers of South African listed-companies have been a rarity in recent years, State President Cyril Ramaphosa has made clear that international investment is a centerpiece of his plans to revive the economy. The challenges are immense – weak economic growth and high unemployment and as warned by the US and the UK, “ongoing corruption scandals are a barrier to investment” as recently reported in South Africa’s Sunday Times.
This is not deterring Israel that has faith in South Africa.
Regarding the economy, says Izak, “CBC is investing for long term, even if there are some ups and downs in the short term.”
It’s the more the “downs” than “ups” that are keeping away much foreign investment, however Israel is ready and willing to invest.
Despite political currents and the diplomatic obstacles, the “Startup Nation” continues to enjoy a prosperous relationship with South Africa.
“South Africa is a country of unquestionable business potential,” said the head of the Israeli Economic Mission to Southern Africa Amit Lev in 2018 to the SA Jewish Report. “While it can be difficult at times, the trade relations between South Africa and Israel are mutually beneficial and have potential to improve both countries significantly.”
Noting that Israel’s trade with South Africa is low relative to business engagements with other countries – accounting for only 1% of overall trade – Lev expressed that “with the right approach and resources, there is an opportunity to make a difference in the markets of both Israel and South Africa.”
Lev discounts the impact of BDS as a challenge for business. While these threats must be addressed, “our success stories outnumber such problems.”
There are many advantages to carrying out business in South Africa. “Besides being a portal to the rest of Africa,” said Lev, “the country has a growing economy, a sophisticated banking system which is compatible with Israel’s, and it is a member of the BRICS (Brazil, Russia, India, China and South Africa) group.
“Also, the country is a top agriculture producer, and the issues it is currently facing regarding water are ideal for the implementation of business infrastructure and solutions from Israel. Israel has so much to share with South Africa in the water, hi-tech and agriculture sectors, and the opportunity for Israel here is immense.”
Reflecting on the economic achievements Israel has notched up in the past 70 years, “Now is the time for Israel to mature its economic sector and move into its next 70 years of success. By creating multinational corporations, growing its trade network around the globe, exposing itself to more opportunities and inviting others to be a part of the growth, Israel can be enhanced and make giant steps in this magical movement of economy.”
While the business relationship between South Africa and Israel is promising, the Coca Cola bid for Clover indicates that the future could be even more promising.