Beauties and the Boycott

Chief Mandla Mandela calls for Israel to be boycotted for hosting the Miss Universe pageant

By Rolene Marks

Ask any beauty queen worth her sash and tiara what she wants for her reign and the answer is always delivered in firmly and resolutely, with a beatific smile, “I want world peace”. 

Now I know that there are many reading this who are contemplating whether or not we actually need beauty pageants in this day and age; and perhaps find the swimsuit section more than a little antiquated and demeaning. The truth is, these pageants provide a global stage for contestants to represent their countries, express their hopes and carry out important humanitarian work.

This year, Israel will play host to the annual pageant and we are delighted that the city of Eilat will be visited by beauties from around the world. Hosting international spectaculars is not new to Israel. It was only two years ago the Jewish state played host to the great bastion of cheesy tunes – the Eurovision song contest. We brought the world glam, we brought the world glitz, we brought the world Madonna!

Israel has also hosted the major international cycling event, Giro D’Italia and if all goes according to plan, will be putting in a joint bid with regional partners to host the 2030 Soccer/Football World Cup. FIFA President, Gianni Infantino, recently visited Israel and citing the signing of the Abraham Accords, stated that he thought Israel along with possible partners like the UAE and Bahrain would make excellent hosts for the much loved global tournament. Talk about scoring a goal for peace!

Men on the Move. Israeli Prime Minister Naftali Bennett meets with FIFA President Gianni Infantino, in Jerusalem, on October 12, 2021. (Haim Zach/GPO)

Not feeling the love and urge to sing a glowing rendition of kumbaya as the rest of us peace loving folk, Chief Mandla Mandela, grandson of the iconic Nelson Mandela, is calling for a boycott of Israel’s hosting of the global pageant. He is urging each contestant not to participate because in his words, Israel is an Apartheid state.

View our interaction on African television channel, eNCA here:

Mandla Mandela has his own dubious history and it is quite ironic that he is choosing the Miss Universe pageant as his hill to die on. What is interesting, is that this poster man for the BDS movement is doing this as a solo efforts and without the boycott-screeching mob.

He has been the subject of much derision from his family for his moving his late grandfather’s remains from their peaceful resting place without consulting the family. The family laid criminal charges of tampering with a grave and South African High Court Judge, Judge Lusindiso Phakade, ruled in favour of the complainants and ordered Mandela to exhume and rebury the body.

Mandla caught lying! In the above youtube interaction, Mandla Mandela says that Malaysia is boycotting the Miss Universe pageant but it is clearly not the truth.

Criminal allegations were again levelled at the younger Mandela when he was charged with pointing a firearm and assaulting, a man. He was found guilty of assault with intent to do grievous bodily harm. Mandela’s private life could also rival a soap opera. Tales of annulment and affairs, blazing arguments and paternity suits abound and after converting to Islam, Mandela married his fourth wife.

Perhaps he is the LAST person who should be commenting on activities that involve young women. His iconic grandfather, who stood as a beacon of reconciliation and was an advocate for speaking to both parties in a conflict and contrary to popular opinion was a friend and supporter of the State of Israel, must be spinning in his grave.

Mandela wants each beauty queen to pull out of the pageant. Who does he think he is?

This is gross misogyny to deny these young women an international platform to do the humanitarian work that they choose to do?

Calling for boycotts is not the desirable path to peace. In fact, all that boycotts serve to do is to break down discourse and cooperation. The Miss Universe pageant does provide a unique opportunity for young women around the world to interact with each other and learn about each other’s cultures. While these beauties may not be brokering peace from a luxury resort in Eilat, they will have a chance to build friendships.

One such example is the friendship that developed several years ago between Miss Israel and Miss Iraq.  This broke long-held barriers and has done more for the cause of peace than the posturing of politicians.

Blessed are the peacemakers – for they are often beauty queens.

It is this former Miss Iraq whose name is Sarah Idan, having seen the situation for herself, who has become quite a vocal supporter of Israel and the pursuit of peace in the region.

Chief vs Beauty. In a war of words, Miss Iraq Sarah Idan (right) counter-punches Mandla Mandela (left) over the Miss Universe pageant in Israel. (Image via Instagram)

In a brutal ironic twist, this Iraqi Muslim woman has been the subject of a nasty social media pile on over the last week. Idan took to social media in a video message and criticised Mandela’s call for boycotts:

All I can say is: how dare you? How dare you as a man try to tell an organisation for women in women empowerment what to do? This is an opportunity that millions of women dream of, having to go on a world stage and represent their people, their nation, their culture. Not governments, not politics and definitely not your political agenda,” said Idan in her video.

Please allow Miss South Africa to go and experience Israel up close on the ground, and let her be the judge for herself. I’m positive, just like me, she will be shocked to see that the Israeli government consists of Muslims, Jews, Christians, and those people not only get to vote on policies to shape their future, but they also are part of the people who have political parties, and some of them are even Israeli ambassadors to the world,” said Idan in her video.

The responses were staggering in their venom and vitriol. Here is one such example:

In a region where many women, including Palestinians, would not have the opportunities to compete in pageants because their leaders would not allow for this, wouldn’t the efforts of people like Mandela be best served lobbying for women’s rights and NOT breaking down cooperation and dialogue?

I am sure if it were Russia or China or Venezuela (who have turned beauty pageants into a veritable Olympic sport) that was hosting, Mandla Mandela would be there quicker than a queen could change into her evening wear.

As Israel gears up to welcome the Miss Universe contestants to our vibrant and diverse country, it is my hope that they will realise their dreams of being one step closer to “world peace”. If the brave, beautiful and regal Sarah Idan is any indication, then a well-shod step for one, is a giant leap for the region.  Mandela would be wise to take heed of women waging peace and kindly shut up.

Meddling Mandla. Lalela Mswane, the winner of Miss South Africa 2021, is being urged by Mandla Mandela to boycott the event  in Eilat, Israel.(Screengrab/Instagram)






While the mission of Lay of the Land (LotL) is to provide a wide and diverse perspective of affairs in Israel, the Middle East and the Jewish world, the opinions, beliefs and viewpoints expressed by its various writers are not necessarily ones of the owners and management of LOTL but of the writers themselves.  LotL endeavours to the best of its ability to credit the use of all known photographs to the photographer and/or owner of such photographs (0&EO).

One thought on “Beauties and the Boycott

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.