A New Dawn in Dubai

Once a gulf apart, now Israeli emissaries set to serve Jewish community in the Gulf

By  Michael Jankelowitz

Following the signing of the historic Abraham Accords in August, no less historic will be the sending of long-term emissaries to the Jewish community in Dubai by the World Zionist Organization (WZO). Why this is monumentally moving is that this will be a first time Israeli emissaries are sent to serve a Jewish community in an Arab country!

The resounding message is that far more than a ‘practical peace’ – something Israelis are accustomed to  –  but a portent of a ‘warm peace’ – what we all aspire to and embodied in the spirit of the Abraham Accords.

Picture Perfect. An idyllic vista of Dubai that will be seeing an influx of Israeli visitors. 

After all, the name of ‘Abraham’ in the accords holds special meaning to Jews, Christians and Muslims as the common patriarch of the Abrahamic religions of Judaism, Christianity and Islam.

By so naming the deal, Israel and the UAE hope to publicly display their ancient ties and a commitment to a future of peace and prosperity.

It is to this warming milieu in the Gulf that the WZO is sending its emissaries – a young married couple Yaacov and Zolty Eisenstein.

The Eisensteins will work with a South African expatriate in Dubai, Ross Kriel, who is President of the Jewish Council of the Emirates (JCE), an umbrella group established by Jews living in the country.

Destination Dubai.  World Zionist organization emissaries  to the UAE, Yaacov and Zolty Eisenstein (photo credit: Courtesy)

The small Jewish community of the United Arab Emirates has welcomed the historic agreement between Jerusalem and Abu Dhabi to formalize relations, praising the Arab Gulf state for its pluralism and religious tolerance.

I am so moved by the many messages of hope that I have received from Emirati friends of our community on hearing this news,” says Kriel. “Our community members look forward to direct flights to Israel and welcoming Israeli friends and visitors to the UAE.”

Winds of Change. Fluttering in the wind, a United Arab Emirates (UAE) flag waves alongside an Israeli flag. (photo credit: REUTERS/CHRISTOPHER PIKE

Food for Thought

A Jewish community has been operating in Dubai for about a decade with estimates as to the size of the community in the UAE ranging from the low hundreds to 1,500. There are three functioning congregations – two Orthodox and one egalitarian – and one kosher eatery called “Elli’s Kosher Kitchen”. Clearly it has established a reputation as it has caught the eye – or more the palette – of UAE Culture Minister Noura al-Kaabi who gastronomically observed that it has added “a new chapter in Gulf food history”.

Looking Ahead. The Minister of Culture and Youth, Noura Al Kaabi looks ahead to cultural exchanges between the UAE and Israel. (Chris Whiteoak / The National)

Also a former South African, Elli is the wife of Ross Kriel. She reveals that after receiving repeated requests for kosher food over the years while living in Dubai, she started Elli’s Kosher Kitchen “to provide fresh, wholesome, homemade kosher meals to travellers.” 

Man on a Mission. President of the Jewish Council of the Emirates, former South African, Ross Kriel in Dubai.

Describing the newly formed Jewish Community of the Emirates, Elli says it “grew organically out of the homes of a few expat families living in Dubai. These families used to get together occasionally for Shabbat. After we moved to Dubai in 2013, my husband did not want to pray alone and was determined to create a functioning Jewish community. Striving for a minyan, he started weekly Shabbat services in our living room using a wardrobe as the Aharon Kodesh. Chagim were also initially observed in our home. The development of the community continued in my home for two years until more space was required. Our community, albeit small, is vibrant, warm and embracing, diverse, inclusive and eclectic in its makeup.”

Kosher Cuisine. Opening her business in response to growing demand, Elli Kriel preparing Shabbat bread in the kitchen of her Dubai villa. (Pawan Singh / The National)

It is to this “vibrant, warm and embracing” community that emissaries Yaacov and Zolty Eisenstein will soon be arriving to serve on behalf of the World Zionist Organisation.

Clearly, this is “history in the making” avers Chairman of the WZO, Avraham Duvdevani, asserting: “This is an important milestone in the existence of the World Zionist Organisation.”

In a process started a few months before the announcement of the Abraham Accords, the WZO, which has a framework of hundreds of emissaries worldwide – including in small, dispersed communities – has been in touch with the Jewish community in Dubai. This followed a request from the Orthodox Union of Jewish Congregations of America to send emissaries for the first time to Dubai’s Jewish community and now with the historic decision to normalize relations between Israel and the United Arab Emirates, what could be more “normal” than sending such ideally suited emissaries.

Changing Perspectives. A man sporting a Jewish ‘tallit’ looks out over the Dubai skyline in the United Arab Emirates. (video screenshot)

The Eisensteins will establish and run a Jewish kindergarten, teach about the heritage of the Jewish People and Israel, will establish an Ulpan for learning of the Hebrew Language and will organize community events around the Jewish festivals. Highly motivated, they have already begun working in time for the upcoming Jewish Festivals.

The emissaries are part of the “Ben Ami” programme of the Center for Religious Affairs in the Diaspora of the WZO, which has 36 emissaries operating in 23 countries. Most of these Jewish communities are small and dispersed, however, these are the first emissaries that are being sent to a Jewish community in an Arab country.

Says WZO Chairman, Avraham Duvdevani:

This is an important milestone in the history of the Zionist Movement through all its years of existence. We will continue to operate in every way to strengthen the connection between the State of Israel and Jewish communities in the diaspora and to strengthen the Jewish identity of our people throughout the world, including tiny dispersed communities.”

Monumental Milestone. Upbeat over the sending of emissaries to the UAE, Chairman of the World Zionist Organization Avraham Duvdevani  aims to strengthen the connection between the State of Israel and Jewish communities throughout the world.

This news has been received with great enthusiasm by communities around the world and what has been truly moving, has been to see the reaction from the Emiratis, who are looking forward to welcoming their new Israeli friends.

With Israel working on a direct airline route from Israel to Dubai that will fly through Saudi air space, Elli’s Kosher Kitchen will definitely have many more mouths to feed!




About the writer:

Michael Jankelowitz, has worked for the World Zionist Organisation and Jewish Agency  for Israel in various capacities since leaving the National Union of Israeli Students in 1978. He has worked in the WZO’s Student Division in New York and Jerusalem and was the Jewish Agency’s representative to the Jewish organization, Hillel in Washington DC and advisor on World Jewry to the JAFO treasury. He has also worked as spokesperson for JAFI.

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