A tribute to Israeli entrepreneur, innovator, philanthropist and visionary Morris Kahn (1930-2026) who sought frontiers below and beyond.
By David E. Kaplan
I met Morris quite recently, shortly before he passed away on January 1, 2026 but it was as a hologram at the Peres Center for Peace and Technology in Tel Aviv-Yafo. Fascinated, I watched and listened to an animated life-size Morris sharing stories, ideas and how he achieved his goals in various fields of business, technology and science. If less than a month ago was the last time I saw Morris, the first time was in 1994, when I interviewed him in person, at his office in AMDOCS for Telfed Magazine, then a publication for the Southern African community in Israel.
The interview began with Morris saying that he never, on principle and embodied in policy gave interviews nor did he permit members of his vast staff from “talking to the press without permission.” His skepticism and suspicion of the media now with hindsight was quite visionary considering the situation today of ‘fake news’ and its consequences.
He continued with a broad smile that he was happily “making an exception” as he had such respect for Telfed and its publication in the service it provided for his fellow Southern Africans in Israel. Such respect was reciprocated not only by Israel’s Southern African community but all Israelis for a man who came to this country in the mid-1950s with little but gave so much to Israel and beyond.
I use the word “little” only in the material sense as he arrived with abundant talent and unbridled vision. Truly a kindred spirit of Simon Peres and seemed right that my last image of Morris was of him illuminating on ‘his world’ inside the Shimon Peres Center of Peace and Innovation. In the spirit of illumination, it was most fitting that Morris was given the honor in 2019 of lighting a candle at the national ceremony in Jerusalem on Israel’s Independence Day.
Best describing Morris were the words of another esteemed South African Israeli, the late Smoky Simon who as a co-honoree at a joint Lifetime Achievement Award Ceremony said of his friend, who at the time was ten years his junior:
“You are a phenomenon. You have succeeded in capturing the mysterious and elusive formulae of how to successfully combine pleasure and relaxation with philanthropy, establishing social projects, promoting medical and scientific projects together with your business activities in one great package. Little wonder you have been honoured by the universities of Haifa, Tel Aviv, Jerusalem, Bar Ilan, Ben Gurion and the Weizmann Institute, and now, just for good measure, you are involved in the international competition to assist Israel in being the first country to get a robot onto the moon.”
Morris, who hailed from Benoni in South Africa where he had been a member of the socialist Zionist youth movement Habonim, first visited Israel in 1955, and related of having discovered “a strange country, a foreign language, different food – but a feeling of being at home with my people.” It was enough for him to return the following year and to stay.
From starting out manufacturing bicycles at a factory in Beit Shemesh in partnership with kibbutz Tzora, Morris’ trajectory soared establishing companies that grew into commercial behemoths such as Golden Pages Israel, Amdocs with 26,000 employees worldwide, the Aurec Group and Coral World International, which established aquariums around the world from his first in 1978 in Israel’s Red Sea resort of Eilat and then in Maui, Hawaii, Perth, Australia; St. Thomas, US Virgin Islands; Coral Island Nassau, The Bahamas; Oceanworld in Manly, Australia, and elsewhere. The shared vision of Morris and world-renowned reef biologist David Fridman was based on the concept of a “revolutionary kind of aquarium,” an underwater observatory where visitors can enjoy close-up encounters with coral reefs and other aquatic forms of life in the Red Sea, “without getting wet.”
The Red Sea Underwater Observatory, also known as Coral World Eilat was the first land-based, undersea tourist attraction and enjoyed immediate success paving the way for its replication elsewhere in the world.
Morris’ underwater venture began with a family adventure when he began scuba diving with his family in Eilat in the late 1960s and realized “that most people don’t get a chance to see the beautiful underwater world – the coral and the fish – because they don’t dive.” So, in 1972, he began the construction in Eilat of the Underwater Observatory and Marine Park, which since its opening in 1974 welcomes hundreds of thousands of visitors per year. In 2014, the underwater observatory expanded by adding the biggest shark pool of its kind in the Middle East, which covers an area of 1000m2 offering a rare opportunity for ‘close-encounters’ with the sharks of the Red Sea. When I last visited it, I overheard the stunned remark from a USA tourist next to me “Wow, this beats the shark pool at Las Vegas!” I was uncertain whether he was referring to card sharks or those with fins, but nevertheless the observation was spot-on.
Transitioning his GPS, Morris recalibrated his sights from below to above – from the deep depths of the earth’s sea to outer space and became a major sponsor and a public board member of Space IL, Israel’s nonprofit initiative to land an unmanned spacecraft on the Moon as part of the Google Lunar X Prize. “Landing a robot on the Moon is very complex but I enjoy being involved in the challenge,” explained Morris of his motivation. “I am a great believer in education and one of our goals at Space IL is getting the young generation excited and educated about science and space. We are trying to create the effect that Apollo had on the young generation in the U.S. I think it would be important for Israel to succeed in a competition like this. It would put Israel on the map in Space.”
Addressing the local media before the launch, Morris said, “This mission that we were talking about was really a ‘mission impossible’. The only thing is, I didn’t think it was impossible, and the three engineers that started this project didn’t think it was impossible, and the way Israel thinks, nothing is impossible.”
Morris’ words of “nothing is impossible” nailed the Israeli narrative revealing why such a tiny country, one that at it geographical narrowest could be ridden in one of Morris early bicycles in less than a half-hour, could be the ‘Startup-Nation’ it is today. Morris was a major contributor to this status.
Making ‘Aliyah’ (immigrating) in 1956, Morris has sure lived up to the direct translation from the Hebrew of “ascending” or “to go up” – both metaphorically and physically. From bicycles in his early years to spacecrafts in his later years, Morris’ journey has been one of outreach from under the sea to outer space and everything in-between.
Morris Kahn leaves a legacy that will endure long into the future that he so embraced and enriched with his exploits and achievements.
While the mission of Lay of the Land (LotL) is to provide a wide and diverse perspective of affairs in Israel, the Middle East and the Jewish world, the opinions, beliefs and viewpoints expressed by its various writers are not necessarily ones of the owners and management of LOTL but of the writers themselves. LotL endeavours to the best of its ability to credit the use of all known photographs to the photographer and/or owner of such photographs (0&EO).
