Sports is helping female olim break barriers
By Rolene Marks
In a world that is increasingly polarized, sport is one of the few unifiers. It is not just about bringing people of different backgrounds together, sometimes it is about helping new olim (immigrants) acclimate to living in Israel – and finding their friends and community.
For many female olim who want to try break into the Israeli sports scene, the challenges may seem overwhelming. Language barriers, bureaucracy and cultural differences are sometimes prohibitive but playing a sport, especially a team-oriented game, can do wonders.
In recent weeks, Tazuz and Project Max, who are both organisations building bridges and breaking barriers through sports, held the Golda Meir Tournament for women’s soccer/football.
Nobody exemplifies the power of Israeli women more that former Prime Minister and icon, Golda Meir. Meir, an “olah” herself, was a trailblazer in many ways and it is in her memory and spirit that Tazuz and Project Max held the second annual Golda Meir Tournament for women’s soccer (football).

The “beautiful game” is the quintessential unifier.
“Sport has the unique ability to bring people together. It is a way to share a common love, to have fun, to compete, and to socialize – and it also has the ability to provide an outlet – both physically and emotionally. For the past 2 years, Israelis have suffered tremendous emotional trauma due to multiple wars and the fact that 48 (at the time of writing this) of our loved ones are still held hostage by an evil terrorist organization. In part, for that reason, I couldn’t have imagined a better time for Project Max to support the Golda Meir Women’s Football Tournament in conjunction with Tazuz,” says Eric Rubin, CEO of Project Max.

Rubin continues, “We were able to bring together about 50 young women from all over Israel, who were able to play the sport they love. They were given the opportunity to forget all that is going on around them and have a few hours where all they were focused on was having fun, bonding, exercising, and competing. It would also be remiss of me if I didn’t recognize that unfortunately, we as a nation, do not give the same resources, respect, funding, and opportunities to women’s sports. We all need to do our part to change the culture and attitudes in regard to women’s sports.”

Project Max’s mission is fighting racism, antisemitism, and intolerance through sports, leveraging advanced technology and the support of professional athletes. Maia Cabrera, an olah who plays for Maccabi Kishronot Hadera and the Israeli National team, is a proud Ambassador of Project Max.
Women’s soccer has not received the funding and exposure that male dominated soccer has and female players have fought hard to ensure that their funding is increased. It is a battle that they have won – albeit not on the level of their male counterparts.
Founded by an oleh chadash (new immigrant) from Mexico after moving to Israel as an international student, Tazuz is a sports and social club that connects people in Israel through recreational leagues, academies, courses, and community events. Tazuz operate in multiple cities, offering activities such as tennis, surfing, beach volleyball, soccer, and more — all designed to create meaningful human connections through sport.
“Tazuz was established primarily for international students, providing a community away from home where they can enjoy their favorite sports in an organized, friendly, and welcoming environment.” Says Eitan Hirsch, the founder of Tazuz.
Naming a women’s tournament after iconic Israeli Prime Minister, Golda Meir was a natural fit.

Eitan continues, “The Golda Meir Tournament was created to bring together Israelis and internationals from different cities in a fun, amateur yet competitive soccer environment. This year, we hosted our second annual tournament. The idea started when I noticed that every week, over 30 women would come just to watch our men’s soccer league. We thought: Why should they only watch? They should be playing too. We first ran two women’s leagues, but soon realized many participants were looking for structured training rather than just competition. That’s how our Women’s Soccer Academies began — 2-month programs where women can train weekly with professional coaches to improve their skills.”
The academies were started first in Herzliya, followed by Jerusalem and Tel Aviv and now have over 50 women actively training.
The Golda Meir Tournament brought together 35 women from various cities (6 from Herzliya, 9 from Jerusalem, 20 from Tel Aviv) for a truly unique and memorable event. Tazuz’s core mission is to foster connections across communities, empower women in competitive sports both in Israel and globally, and ensure every participant has an enjoyable experience. The Golda Meir Tournament perfectly embodies this vision.
“The tournament was hosted in the Maccabi Tel Aviv training courts, and we had the privilege of having Eric representing Project Max, who was the sponsor of this event and gave the trophy to the winning team, the Tel Aviv team, who took it this time,” said Eitan Hirsch.

Tazuz plans to launch more academies across the country that will aim to welcome more participants and strengthen connections across communities. Hirsch concludes, “Our goal is to encourage more people to play and to help the growth of sports—one goal at a time!”
With academies across the country and partners like Project Max, these ladies are set to be trailblazers in women’s soccer. Golda would be proud!

While the mission of Lay of the Land (LotL) is to provide a wide and diverse perspective of affairs in Israel, the Middle East and the Jewish world, the opinions, beliefs and viewpoints expressed by its various writers are not necessarily ones of the owners and management of LOTL but of the writers themselves. LotL endeavours to the best of its ability to credit the use of all known photographs to the photographer and/or owner of such photographs (0&EO).






































































